U.S. to Overseas Custom Reports

Here is a brief introduction, showing you how to order a custom report from the "Survey of International Air Travelers". You'll need to make a few decisions before starting the process. If you are not already familiar with the program, here is background information about the Office of Travel and Tourism Industries and the "Survey of International Air Travelers." Common terminologies used to develop custom reports are found under definitions.

Here is a list of frequently asked questions about Custom Reports

How do you choose the definitions for the 12-column headings?
Before ordering a custom report, you will first need to define the scope of your study in relationship to the "Survey of International Air Travelers".  This will depend on two factors - is the focus of your project suited to the information found in the "Survey of International Air Travelers", and is there a sufficient number of respondents available that fit the criteria?  Take a look at the questionnaire to see if the data points from the survey are compatible with your study. Then, CIC Research will develop computer runs to check the viability of your selected sample.

Contact Lois Wauson directly at (858) 637-4000 for assistance. Note: The Office of Travel and Tourism Industries recommends at least 400 respondents per column definition. For additional written information, click here.

What kinds of information can be used for 12-column headings?
Many of the data points on the "Survey of International Air Travelers" questionnaire can be used to define column. Often, U.S. resident reports are developed when there is interest about U.S. travelers to a specific destination. Studies can also focus on characteristics of the traveler, such as, travelers that skied, travelers over 55 years, travelers on a business trip or travelers that visited a specific country. 

With each column definition, the focus of the report is narrowed further to help you understand a particular market segment. Here are several examples of 12-column custom reports that have been developed for clients:

U.S. Travelers to Oceania

U.S. Travelers Use of Brand "X" Rental Car

U.S. Travelers to Manila

Which format do you want to purchase?
For 2009, a custom "Survey of International Air Travelers" Report is available in a bound, printed format for $4,630. The electronic version of the report, produced in an Excel workbook format, is available with the printed copy of the report for a total of $5,435. The spreadsheet format can be used to facilitate the analysis of the report.

When will the report be delivered?
The report is typically delivered five working days after the report details are finalized. We'll send the report to you along with the invoice. When ordering the Excel format, we'll e-mail the report directly to you and send a printed copy of the report to you by U. S. Postal Service. Express delivery is available at an additional charge.