Project Studies

The following are descriptions of selected studies which represent a small sample of the types of projects that CIC Research undertakes.  The firm's major areas of professional competence include regional economics, land economics, market potential analysis, sales forecasting, scientific and opinion surveying.   Summaries are periodically updated.


Transportation Research


Atlanta Transit Pass User Survey

Client -- CTE, Center for Transportation and the Environment

Work Content --CIC staff worked together with Center for Transportation and the Environment and the Atlanta Transportation Demand Management (TDM) project team to develop an Atlanta Transit Pass User Survey. The survey was conducted with the aim of collecting information from transit pass users with respect to their transit experience, as well as specific information on vehicle trips reduced for the transit mode. Almost 14,000 questionnaires were distributed resulting in more than 3,000 transit pass user surveys collected and processed. After data entry was completed, a statistical analysis of the responses was performed using SPSS. CIC staff provided frequency and crosstabulation computer runs, developed a survey technical report, and created analysis variables to project team specifications. A final data set in Excel, along with documentation was delivered to the client at the end of the project.

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Community Evaluation Study for Long Beach Transit

Client -- Long Beach Public Transportation Company

Work Content --This study continues to evaluate current community attitudes and awareness levels regarding the Long Beach Transit bus service. CIC Research conducted ongoing annual Community Evaluation studies for Long Beach Transit from 1985 to 2009. To accomplish the study, CIC interviewed a random sample of area households by telephone. As well as a sample of bus riders at various bus stop locations on different days of the week. Periodically bus riders were also recruited for possible future participation in a series of focus groups. The study was designed to collect information on specific topics identified by the client. The results of the study were used by Long Beach Transit to identify perceived strengths and weaknesses of their services, and to serve as a foundation for developing programs to improve service quality. CIC Research provided the client with the computer output including several sets of pre-specified cross-tabulations.

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Long Beach Transit Focus Groups

Client -- Long Beach Public Transportation Company

Work Content --CIC Research, Inc. was responsible for co-ordinating focus groups on behalf of Long Beach Transit. The groups were aimed at obtaining input on topics such as cleanliness of the buses and bus stops, security-related issues, ridership, technological innovations, routes as well as how to attract non-riders. All recruiting for the focus groups was completed by CIC Research, using the names and telephone numbers of respondents from the most recent Community Evaluation Study. The focus groups were conducted by Garcia Research Associates at the Assistance In Marketing facility located in Long Beach. The groups were conducted on Spanish speaking bus riders, English speaking bus riders, and on English speaking non-riders. All group participants were paid a stipend for participating. Upon completion of the focus groups, Garcia Research Associates completed a summary report detailing the results from the groups.

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Non-Rider Antelope Valley Transit

Client -- Antelope Valley Transit Authority

Work Content --CIC Research worked with Dan Boyle & Associates, on behalf of the Antelope Valley Transit Authority to develop a study to evaluate non-transit commuters in Antelope Valley, CA. Respondents were screened for targeted commute patterns and residency. A random sample of area households were interviewed by telephone to collect information on attitudes and awareness of commuters traveling outside of the Antelope Valley for work or school trips. The survey results were used by Dan Boyle & Associates and the Antelope Valley Transit Authority to identify potential new transit routes. CIC Research provided the client with the computer output processed using SPSS, the dataset with documentation, and a report summarizing the survey methodology and findings.

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Omnitrans Attitude and Awareness Study on Riders and Non-Riders

Client -- Omnitrans

Work Content --The objective of the study was to obtain information on the usage, attitudes and opinions of the Omnitrans service among both riders and non-riders of the bus system. This information has been collected by Omnitrans on an on-going basis. CIC conducted similar studies for Omnitrans in previous years. Bus rider's contact information was collected at the bus stops on different days of the week and different times of the day. CIC completed a single-stage stratified cluster sampling scheme based on the frequency of the bus routes. Riders were asked to complete a card with their pertinent information, and, in return, received a free-ride bus pass. CIC then completed telephone interviews with bus riders who had completed the card at the bus stops. In addition to the rider survey, CIC completed random telephone surveys with non-riders in the Omnitrans service area. All telephone surveys were completed in-house via CIC's CATI telephone interviewing system. Upon completion of the interviews, the data was analyzed and written up into a detailed report on both the rider and non-rider respondents. Omnitrans was also provided with an electronic copy of the data. CIC Research was responsible for making a formal presentation of the results to the Omnitrans Board and the City Council.

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Omnitrans Rider Retention Study

Client -- Omnitrans

Work Content --CIC Research, Inc. conducted a retention survey on respondents from the original Omnitrans bus rider survey. The retention study was conducted four months after the original study. The study was aimed at tracking changes in rider usage and attitudes over time. As many as 25 calls were made in an attempt to contact as many of the initial respondents as possible. All interviews were completed via the telephone on CIC's CATI system. Computer tabulation runs were produced and used to prepare a written statistical analysis of the results which included a comparison of results from the original study.

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Results of a Survey on Visitors to Long Beach

Client -- Long Beach Public Transportation Company

Work Content --CIC Research, Inc. was contracted by Long Beach Public Transportation Company (Long Beach Transit) to conduct a study on out-of-town visitors to downtown Long Beach. The study was designed to obtain the awareness, attitudes and opinions of visitors toward the various public transportation services offered by Long Beach Transit. These services included the Tour D'Art, Aquabus, Passport Shuttle and Day Tripper Pass. CIC interviewers conducted face-to-face surveys at various locations throughout downtown Long Beach. A final written report detailing results of the study was prepared for Long Beach Transit.

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2017 CIC Research, Inc., San Diego, California