Survey and Opinion Research

Measuring the attitudes and behaviors of customers, businesses, and employees are key factors in market research. Surveys are an important tool that can provide this critical research data.

Telephone surveys using CATI software

Face-to-Face surveys

Web surveys, including design and administration

Mail surveys

Self-administered surveys

CIC Research services include:

Targeting and identifying research objectives

Developing sampling and analysis plan

Designing questionnaires

Conducting surveys

Remote monitoring capabilities on all telephone lines

Coding and data entry

Transcription of comments to open-ended questions

Producing data runs with in-house computer facilities, using various software packages

Analysis and report preparation

Formal presentation of findings

One of the advantages a client gains by working with CIC is the benefit of partnering with a core staff of in-house experienced research professionals.  The expertise of our staff in data collection includes a survey director with more than 30 years experience at CIC.  The Survey Director works directly with the programmers and research staff on coding and statistical analysis, and provides input at all stages of the data collection process.  CIC works closely with their clients to provide the most accurate and timely data results.